EXPERIENCES

Immersive experiences in Maranello, explore the Ferrari world

For those who dream of driving a Ferrari in Italy and entering the world of the prestigious Italian car manufacturer, Maranello is the right place. Here, one can closely observe both racing and road models, and take part in virtual and real tours on the track. Maranello offers numerous hands-on experiences with the most epic vehicles of the Italian automotive industry.

Taming the most rampant Stallion of all

Ferrari, a name that evokes images of speed, luxury, and exceptional performance. Founded in 1939 by Enzo Ferrari, the company began its journey focusing on the production of racing cars, and then also conquered the market for luxury sports cars. However, beyond the glittering speedsters and breathtaking performances, there is an element that immediately captured the attention and the collective imagination: the famous “Prancing Horse” logo.

The “Prancing Horse”, a proud black horse upright on a yellow background, has become much more than a simple logo. It is a symbol, a hallmark that embodies the values and philosophy of Ferrari. Its origin is linked to a bold Italian fighter pilot, Francesco Baracca, considered a national hero for his aerial feats during the First World War. On his plane, Baracca had painted a black horse in a prancing position, which he had chosen as his symbol.
After Baracca’s death, his parents donated the prancing horse symbol to Enzo Ferrari, suggesting he use it for his racing team, believing it would bring good luck. Enzo Ferrari accepted the suggestion and decided to adopt the prancing horse as the emblem of Scuderia Ferrari, adding the color yellow in the background in honor of his hometown, Modena.

Since then, the “Prancing Horse” has accompanied every car produced by Ferrari, becoming an iconic symbol of speed, power, and performance. An emblem that represents not just a car brand, but a lifestyle, a passion that is passed down from generation to generation, and the constant pursuit of excellence.

The Ferrari emblem stands out unmistakably with its colors

Vision and Passion

Enzo Ferrari. Enzo Ferrari, born in Modena in 1898, developed an early interest in car racing. He became a driver and later a sports director for the Alfa Romeo racing team. However, his dream was to create his own racing team, an ambition that led him to establish the Auto Avio Costruzioni Ferrari in Modena in 1939.

The historical context was not the most favorable, with Europe and the whole world on the brink of the Second World War. This did not stop Enzo, but he had to wait until 1947 to see the realization of the first true car with the Ferrari brand: the 125 S. This model, equipped with a V12 engine designed by Gioachino Colombo, marked the beginning of a new era in the world of sports cars.

Ferrari had a strong focus on car racing and a relentless commitment to the pursuit of mechanical perfection. It soon began to dominate the race tracks, establishing itself as an unstoppable force in motorsport. Enzo’s passion for speed and technical excellence became the heartbeat of the company. It layed the foundation for what would become a legendary brand, synonymous with luxury, performance, and success in car racing.

Ferrari, not just red

It’s likely that if you dream of driving a Ferrari, you see it in red, undoubtedly the color most associated with the cars of Maranello. However, the story behind the choice of colors for this prestigious automotive house is more “complex and multifaceted than one might imagine.”
Enzo Ferrari originally chose yellow as the distinctive color for his cars. That was for sentimental and territorial reasons, yellow being the color of the symbol of the city of Modena, Enzo Ferrari’s birthplace. The red color was not a choice of the automotive house but was related to the rules imposed by international car racing competitions. According to the regulations of the time, each participating nation had to be represented by a specific color: red was the color assigned to Italy. Certainly, the Ferraris immediately dressed very well in the imposed red livery. Deciding to use a vibrant and fiery color, Ferrari Red, the brand expresses all the grit and burning passion for motorsport.

Maranello and the Ferrari Museum, a Must-Visit for Ferrari Enthusiasts

Maranello, a small town located in the heart of Emilia-Romagna, Italy, has become famous worldwide for being home to Ferrari’s historic headquarters. Here, all Ferrari models are designed, developed, and built.
The Ferrari Museum in Maranello is a mandatory stop for anyone who wants to immerse in the history and culture of the legendary automotive house. Opened in 1990, the museum offers a rich exhibition that narrates the history of Ferrari through a wide range of vehicles, memorabilia, trophies, and historical documents.
For example, the 500 F2 with which Alberto Ascari won the Formula 1 World Championship in 1952 and 1953. Or the 250 GTO, considered one of the most beautiful and valuable Ferraris ever.

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Visitors to the museum can also enjoy immersive experiences, such as Ferrari driving simulators that allow them to feel the thrill of driving a Ferrari on the track. Guided tours take visitors to discover the most exclusive and secret places of the Ferrari factory. Furthermore, driving a Ferrari through the city streets. For the more daring, participating in a test drive on the track is also possible.